Why do candidates apply for jobs?
As a hiring manager or recruitment professional, what do you think is the number one reason a job seeker applies for a position at your company? Most would likely say that it's because of the salary they will receive for their role. However, salary may not be the number one aspect that attracts the top talent to an organization - in fact, it may not even be one of the top factors.
A survey completed by CareerBuilder in March 2012 discovered that salary is not usually the part of the job description that piques a candidate's interests.
It's important an organization knows what a job seeker is looking for in order to attract and engage top-notch talent. Therefore, consider the main reasons why a candidate applies for a job and be sure your recruitment process highlights these aspects.
1. Location (45 percent) - According to the survey, location was the number one reason why candidates submitted an application for a position. Using video interviewing as part of your recruitment process can encourage job seekers to apply for a position even if located far away. Virtual recruitment can allow hiring managers to meet with talent face-to-face no matter where they are.
Furthermore, while your organization's location may not be something you can easily change, if you have the opportunity to relocate office space, make sure it is somewhere employees can easily access - such as near public transportation or a highway exit. Consider offering free parking passes, or reimbursing travel expenses for employees. These qualities can be advertised to potential candidates and may help improve your employer brand.
2. Desirable industry (33 percent) - Many job seekers reported applying for a job because it was in their desired industry. This means that the people who are applying for your positions have a passion for your work and are emotionally invested in their application. Don't leave applicants in the dark by not communicating with them about their status in the hiring process.
3. Reputation of company (25 percent) - Your recruitment process can play a large role in your organization's overall reputation and brand. Make sure top talent is still interested in applying for your positions by maintaining an excellent candidate experience. This goes for both unqualified and qualified applicants. All candidates should be treated with respect to ensure your reputation is consistent with the image you wish to project.